The role of it development in travel decisions

THE ROLE OF IT DEVELOPMENT IN TRAVEL DECISIONS
Hering Krisztina, igazgató - Tiszainform Idegenforgalmi Szolgálat

SUMMARY

The traditional ways of advertising become less and less effective. Nowadays, due to the rapid developments of the 21st century in Information Technology, the number of those tourists who plan their own travel themselves on the basis of information gathered on the web is continuously increasing. From the consumer supply point of view those destinations are becoming more attractive which put special emphasis on the development of e-marketing in their marketing communication.
Nowadays, the use of the Internet has become an everyday practise; we live in the revolution of portals, different data basis and search-engines. In my current research I would like to prove that IT development plays an important role on the tourism market since the potential tourists increasingly obtain their information via the Internet.
Key words:
Travel decision, Internet

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